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MEMBANGUN KOMUNITAS MEREK MELALUI PEMBELAJARAN BUDAYA SEBAGAI UPAYA MENYATUKAN KERAGAMAN KONSUMEN

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Relation http://repository.ubaya.ac.id/277/
 
Title MEMBANGUN KOMUNITAS MEREK MELALUI PEMBELAJARAN BUDAYA
SEBAGAI UPAYA MENYATUKAN KERAGAMAN KONSUMEN
 
Creator Rahayu, Siti
Anandya, Dudi
 
Subject HB Economic Theory
 
Description Consumer is an important aspect in a company. So, a company
will effort to make a loyal consumer to their product. To make a loyal consumer is not easy because consumers come from a different culture. Cultural learning is a very important to understanding the variety of consumer. The variety can be united in a community, that is brand community. Brand community could be a competitive advantage because consumer not just consume the product with a specific brand, but they will get much experiences from many activities in the community.
 
Date 2004-03
 
Type Conference or Workshop Item
PeerReviewed
 
Format application/pdf
application/pdf
application/pdf
 
Language en
en
en
 
Identifier /277/1/Rahayu_Membangun%20komunitas%20merek_Abstract_2004.pdf
/277/2/Rahayu_Membangun%20komunitas%20merek_2004.pdf
/277/3/Rahayu_Membangun%20komunitas%20merek_References_2004.pdf
Rahayu, Siti and Anandya, Dudi (2004) MEMBANGUN KOMUNITAS MEREK MELALUI PEMBELAJARAN BUDAYA SEBAGAI UPAYA MENYATUKAN KERAGAMAN KONSUMEN. In: Proceeding Call for Paper Seminar : Building Competitive Advantage Through Effective Cross Cultural Management, 17-18 Maret 2004, Fakultas Ekonomi Universitas Surabaya.