Record Details

FENOMENA LINUX, SUATU STRATEGI PENGEMBANGAN PRODUK MELALUI KOMUNITAS MERK

Ubaya Repository

View Archive Info
 
 
Field Value
 
Relation http://repository.ubaya.ac.id/268/
 
Title FENOMENA LINUX, SUATU STRATEGI PENGEMBANGAN
PRODUK MELALUI KOMUNITAS MERK
 
Creator Anandya, Dudi
 
Subject HB Economic Theory
 
Description Linux- is an operating system that it's presence offer many
"new concept" to the market. Linux is an open source
program developed under GNU project using General Public'
License (GPL), that gives everyone freedom to run, copy,
distribute, study, change, and improve the software. Linux
developed with different approach than any other software.
Linus (linux inventor) use the internet to build community,
that help him to develop and perfectionized Linux. In other
word we can say that Linux developed, manufactured, and
distributed by it's own customers. They joined together in the Linux communities and create a network among them.
This paper will discuss how Linux as a manufacture-less
product has ability to growth and compete with other
software from. The discussion will use a brand community,
perspective. I will start with the Linux phenomenon, and how
the community, establish and growth. At the end of this paper. I will discuss the advantage and disadvantage the use of linux community to develop Linux. This paper also discuss the prospect of brand community use in other related
products.
 
Date 2004-03
 
Type Conference or Workshop Item
PeerReviewed
 
Format application/pdf
application/pdf
application/pdf
 
Language en
en
en
 
Identifier /268/1/Anandya_Fenomena%20Linux_Abstract_2004.pdf
/268/2/Anandya_Fenomena%20Linux_2004.pdf
/268/3/Anandya_Fenomena%20Linux_References_2004.pdf
Anandya, Dudi (2004) FENOMENA LINUX, SUATU STRATEGI PENGEMBANGAN PRODUK MELALUI KOMUNITAS MERK. In: Proceeding Call for Paper Seminar : Building Competitive Advantage Through Effective Cross Cultural Management, 17-18 Maret 2004, Fakultas Ekonomi Universitas Surabaya.