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HUBUNGAN CITRA TOKO DENGAN KEPUASAN KONSUMEN PADA PASAR SWALAYAN BP SURABAYA

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Title HUBUNGAN CITRA TOKO DENGAN KEPUASAN KONSUMEN PADA PASAR SWALAYAN BP SURABAYA
 
Creator Maria, Sylvia
Prihanto, F.X. Sutyas
Secapramana, Laurentia Verina Halim
 
Subject HD28 Management. Industrial Management
 
Description The objective of this research was to study the relationship between store image with customer satisfaction at BP supermarket Surabaya. It was to find out what attributes of the store image that affect customer
satisfaction and aspects of customer satisfaction that can create the customer satisfaction at BP Supermarket.
The characteristic of partisipant was people who have been
shopping at BP Supermarket, age above 18 years old, and at least a high school graduate. Non randomized sampling was applied to this study and the statistic tehnique are the regretion analysis and partial corellation. The results indicated that there is a relationship between store
image and customer satisfaction at BP supermarket, and that there are three attributes of store image that effects the dynamic or level of customer satisfaction at BP, i.e. physical attributes, merchandise attributes, and public service attributes. The attributes that relate to purchasing
are the attributes that can create the customer satisfaction at BP Surabaya.
 
Publisher University of Surabaya
 
Date 2002-09
 
Type Article
PeerReviewed
 
Format application/pdf
 
Language en
 
Identifier /58/1/Art0005_Sylvia-Sutyas-Verina.pdf
Maria, Sylvia and Prihanto, F.X. Sutyas and Secapramana, Laurentia Verina Halim (2002) HUBUNGAN CITRA TOKO DENGAN KEPUASAN KONSUMEN PADA PASAR SWALAYAN BP SURABAYA. Unitas, 11 (1). pp. 65-77. ISSN 0854-3097